Freelance

Digital Marketing Services

A close up profile picture of Jarrod Firmani the freelance digital marketer behind Nerthexus

Measure with care. Decide with data. Grow with purpose

Freelance search and analytics support that feels in-house.

Hi, I’m Jarrod Firmani, a freelance digital marketer and the person behind Nerthexus.

Since 2013, I’ve worked with startups, small businesses and agencies across Australia, New Zealand, South Africa and Europe. My focus is on three core areas: SEO, Paid Search and Analytics.

Nerthexus was created as a quiet, thoughtful alternative to the noise of agency life. The name is inspired by Nerthus, the Norse goddess of peace and prosperity, and reflects what I aim to bring into every project: calm process, grounded strategy and data you can trust.

I work closely with founders, in-house marketers and agency teams as a dependable extension of their team. If you’ve been burnt by vague reports or campaign chaos, I’m here to help you realign and move forward with purpose.

Where strategy, clarity and growth come together.

Paid advertising, SEO and analytics aren't siloed channels, they work best when they’re aligned. SEO builds long-term visibility, paid media drives immediate traffic and tracking infrastructure ensures you can measure and optimise both. Together, they create a feedback loop where insights from one channel improve the performance of the other. I bring these elements together to deliver a complete search strategy that’s accountable, data-driven and built for scale.

Data sphere in a forest clearing above an altar displaying bar, pie, and line charts, symbolising the skill of analytics is a sacred thing.

Analytics & Tag Management

  • Setups and audits can be completed in 1–2 weeks, depending on complexity. Ongoing support is available for reporting, data layer changes, or platform updates.

  • Starts from $900/project for audits and new setups. Monthly retainers available for 4–10 hours/month depending on reporting and tag management needs.

    • GA4 and GTM setup and debugging

    • Looker Studio dashboards

    • Conversion tracking and event tagging

    • Cross-platform integration and QA

Wagon on a forest path, surrounded by treasure chests filled with gold coins, with trees in the background. Symbolising that Google Ads is an adventure and there's wins and losses along the way.

Search Engine Marketing

  • Campaigns can be launched in 1–2 weeks, with performance data guiding optimisation over the first 30–90 days. Results scale faster than organic SEO.

  • Starts at $1,000/month, depending on ad spend and platform mix. Campaign management typically includes 6–12 hours/month, plus setup.

    • Google and Microsoft Ads (Search, Display, Shopping)

    • Remarketing and YouTube campaign setup

    • Ongoing optimisation and A/B testing

    • Budget management and strategy reviews

A path leading to a watchtower on a hill, with a lone empty cart on the road and trees in the distance. Symbolising that SEO is a long journey but there's always a someone looking out for you along the way.

Search Engine Optimisation

  • SEO is a long-term game. Most campaigns begin showing meaningful traction within 1–3 months, with the strongest results building over 6–12 months.

  • From $1,200/month, depending on scope and competitiveness. Ideal for businesses wanting sustainable, high-quality traffic with around 8–15 hours/month of hands-on work.

    • Technical audits and on-page optimisation

    • Keyword strategy and content planning

    • Link profile monitoring

    • Monthly reporting and insights

Analytics & Tag Management

Google Analytics 4 (GA4)

GA4 is the core of my digital measurement stack. I set up clean, meaningful GA4 properties that help you understand how people engage with your site, track conversions, and make confident marketing decisions. From custom events to ecommerce tracking and data retention, I build setups designed to last.

Google Tag Manager (GTM)

No more hardcoded chaos. GTM lets us control all your tracking tags in one clean interface — without relying on devs for every update. I set up, clean up, and maintain GTM containers with custom event tracking, conversion tags and cross-platform integration.

BigQuery for Marketing Data

For businesses ready to level up, BigQuery unlocks deeper insight by storing and querying large-scale analytics data. I help you connect GA4, ad platforms and CRM data into BigQuery, so you can run advanced analysis, segment performance and own your raw data.

Looker Studio Dashboards

Reports don’t need to be ugly or confusing. I build custom Looker Studio dashboards that surface what matters most — from campaign performance to ecommerce trends and SEO health. These dashboards help you (and your team) make smarter, faster decisions.

Google Sheets Automation

Sometimes, the simplest tools are the most powerful. I build Google Sheets workflows that integrate with your analytics data for reporting, budget tracking or content planning. These flexible tools save time and give you transparency without the overhead of a full BI platform.

Microsoft Clarity (UX Insights)

Analytics tell you what happened. Clarity shows you why. I use Microsoft Clarity to uncover how users behave on your site through heatmaps and session recordings — so we can spot friction, test hypotheses, and improve user experience at a glance.

Search Engine Marketing

Google Search Advertising

Capture high-intent traffic at the moment someone is searching for your product or service. I build and manage Google Search campaigns that are tightly structured, performance-focused and aligned with your business goals. From keyword targeting to ad copy and negative match filtering, every click is accounted for.

Google Shopping Ads

If you sell products online, Google Shopping puts them directly in front of ready-to-buy customers. I manage product feeds, merchant centre integration and Shopping campaigns that prioritise profitability and scale. Whether you’re new to Shopping or looking to fix a misfiring setup, I’ll get your listings converting.

Google Remarketing Campaigns

Not every visitor converts the first time. With remarketing, I help you re-engage past site visitors with tailored messages across the web. From Display banners to dynamic product ads; we’ll stay visible, relevant and persuasive, without being annoying.

YouTube Advertising

Video ads on YouTube offer huge reach and targeting precision. I help you run brand-safe, results-driven YouTube campaigns that support awareness, retargeting and lower-funnel action. Whether it's bumper ads, skippable in-stream or YouTube Shorts, I can help craft a strategy that fits your budget and your goals.

Microsoft (Bing) Advertising

Often overlooked, Bing Ads can be a cost-effective source of high-quality leads especially in B2B, regional and mature markets. I build mirrored or complementary campaigns on Microsoft Ads that extend your reach beyond Google, optimising for the platform’s unique behaviours and opportunities.

Conversion Optimisation & Landing Strategy

Even great ads need great destinations. I work with you to improve landing page structure, messaging and analytics — so your ad spend converts more consistently. This includes CRO audits, UX feedback and tag-driven insights to increase relevance, reduce bounce and raise ROI.

Search Engine Optimisation

Technical SEO & Audits

Good SEO starts with clean architecture, fast loading and indexable content. I run comprehensive technical audits to identify and fix issues affecting performance, from crawl errors to Core Web Vitals. This is where we sweep the grove and clear the path, setting your site up for long-term growth with strong foundations.

Link Building & Backlink Management

Backlinks are like endorsements — but not all are worth having. I help build high-quality, relevant links and audit your existing backlink profile to remove toxic or spammy connections. The goal is to enhance your domain authority and organic visibility in a way that’s trustworthy and sustainable.

SEO Website Migrations

Moving your website shouldn't mean losing your rankings. I plan and manage SEO-safe migrations for redesigns, domain changes or platform shifts. From redirects to reindexing, I ensure a smooth transition that protects your visibility and traffic during a critical moment of change.

Local & Small Business SEO

Whether you're a local shop or a fast-moving startup, I’ll help you attract nearby customers with targeted local SEO strategies. From Google Business Profile optimisation to geo-targeted content and citations, we’ll turn your online presence into a local advantage — even in competitive niches.

AI-Optimised SEO Strategy

I blend human expertise with AI tools to uncover content gaps, cluster keywords and streamline SEO workflows. It’s not automation for the sake of speed — it’s about building smart, data-informed strategies that evolve with the search landscape. Your content still needs soul. The AI just helps sharpen the sword.

SEO Content Writing

Great content builds trust, authority and search relevance. I craft SEO content that aligns with both your brand voice and keyword intent — not just blogs for blog’s sake. Whether it's product pages, landing copy or thought leadership, this is content that earns its place on the results page.

Let’s clear the path.

Whether you're a founder refining your funnel, a small team chasing clarity, or an agency juggling too much at once, this is the moment to pause, realign, and move forward with purpose.

I’ll help you make sense of the chaos and turn your strategy into something clean, calm and effective.