DIGITAL MARKETING

I help businesses get found online by improving their visibility in organic search results. That starts with a detailed audit of your website’s technical structure, keyword alignment and backlink strategy. From there, I build SEO campaigns that clearly demonstrates to Google and Microsoft that your website is highly relevant to your users. With over 10 years’ experience across multiple industries, I focus on long-term growth that builds authority, not gimmicks. Whether you're new to SEO or looking to clean up an existing approach, I’ll bring clarity and structure to the process.

If your paid search campaigns aren’t delivering results, I can help you change that. With over a decade of experience managing Google and Microsoft Ads, I design and optimise high-performing PPC campaigns that connect you with the right audience across Search, Display and Shopping networks. My approach is performance-focused: lowering your cost-per-click, improving conversion rates and boosting your overall return on ad spend. Having worked extensively with agencies and in-house teams, I offer hands-on expertise to audit existing spend, eliminate waste and scale campaigns for maximum impact. Whether you're starting fresh or looking to fine-tune your current setup, I’ll make sure your advertising budget works harder and smarter.

Good data leads to good decisions but only if your tracking is accurate, consistent and truly reflects how people engage with your brand. I help businesses set up and maintain analytics infrastructure across platforms like Google Tag Manager, GA4, Microsoft Ads, Meta Ads and Looker Studio. I’ve worked with teams across Australia, New Zealand, South Africa and Europe to implement event tracking, troubleshoot broken tag setups and building clear, client-friendly dashboards. My process is collaborative and transparent, so you always know what’s being tracked and why. If your data feels messy or incomplete, I’ll help bring it into focus.